778b Privacy Policy
At 778b, your privacy is treated as a core platform responsibility — not an afterthought. This Privacy Policy explains in plain English exactly what personal data we collect from Bangladesh players, why we collect it, how we store and protect it, and the rights you have over your own information.
Our Privacy Commitments
SSL Encryption
All data transmitted between your device and 778b servers is protected using industry-standard SSL/TLS encryption, keeping your personal and financial data private in transit.
No Data Selling
778b does not sell, rent, or trade your personal data to third-party marketers or data brokers under any circumstance. Your information exists solely to operate and improve your 778b experience.
Your Data, Your Control
Registered players can request access to, correction of, or deletion of their personal data at any time by contacting the 778b support team at [email protected].
Secure Data Storage
Player data is stored on secured servers with access controls, audit logging, and regular security reviews. We apply the principle of least privilege — only staff with a genuine need can access personal data.
Minimal Data Collection
778b collects only the data that is genuinely necessary for account operation, KYC compliance, payment processing, and platform improvement. We do not collect data speculatively.
Defined Retention Periods
We retain personal data only for as long as required to fulfil the purpose for which it was collected, or to comply with applicable legal and financial compliance obligations.
1 Information We Collect
When you register for and use the 778b platform, we collect personal data in several ways — directly from you during registration and account management, automatically through your use of the platform, and occasionally from trusted third-party sources as part of our identity verification and fraud prevention processes.
1.1 Information You Provide Directly
The following categories of personal information are collected when you register or interact with your 778b account:
| Data Category | Specific Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, national ID or passport number | Registration & KYC verification |
| Contact Data | Email address, mobile phone number, residential address | Registration |
| Financial Data | bKash / Nagad / Rocket account numbers, card last-four digits, transaction history | Deposit & withdrawal processing |
| KYC Documents | Scanned national ID, passport, or driving licence; selfie for liveness check | Identity verification |
| Account Preferences | Responsible gaming limits, notification settings, communication preferences | Account settings |
| Support Communications | Live chat transcripts, support emails, complaint records | Customer support interactions |
1.2 Information Collected Automatically
When you visit the 778b website or use the platform, certain technical data is collected automatically through cookies, log files, and similar tracking technologies:
- Device & Browser Data: Device type, operating system, browser type and version, screen resolution, and language settings.
- Network Data: IP address, approximate geographic location derived from IP, and internet service provider (ISP) information.
- Usage Data: Pages visited, time spent on each page, game sessions initiated, betting patterns, and navigation flow through the platform.
- Session Data: Login timestamps, session duration, and logout activity.
1.3 Information from Third Parties
In certain circumstances, 778b may receive personal data about you from trusted third-party sources. This includes identity verification agencies used during the KYC process, fraud prevention databases used to screen for known bad actors, and payment processors who confirm the status of deposit or withdrawal transactions. Any data obtained from third parties is handled with the same level of care and protection as data collected directly from you.
Children's Privacy: 778b does not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data has been collected from a minor, that data will be deleted promptly and the associated account will be closed. If you believe a minor has registered on the platform, please contact [email protected] immediately.
2 How We Use Your Data
778b uses personal data collected from players to operate the platform effectively, comply with legal obligations, and continuously improve the service we deliver to Bangladesh players. We do not use your data for any purpose that is incompatible with the reason it was originally collected.
2.1 Core Platform Operations
- Creating and managing your 778b player account, including authentication and security.
- Processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard.
- Verifying your identity and age as required by our responsible gaming and KYC policies.
- Settling sports bets, game results, and bonus credits accurately and in a timely manner.
- Providing 24/7 English-language customer support via live chat and email.
2.2 Legal and Compliance Obligations
778b is required to process certain categories of personal data to meet its legal and regulatory obligations. These include anti-money laundering (AML) screening, fraud detection, responsible gaming enforcement (including age verification and self-exclusion management), and maintaining the financial transaction records required under applicable financial compliance frameworks.
2.3 Platform Improvement and Personalisation
Aggregated and anonymised usage data helps 778b understand how players interact with the platform, which sports markets and game categories are most popular among Bangladesh players, and where the user experience can be improved. Where appropriate and with your consent, we may use your play history to surface relevant promotions — for example, BPL-season cricket betting offers during the tournament period — but such personalisation is always opt-out and will not override any responsible gaming limits you have set.
2.4 Security and Fraud Prevention
778b uses a combination of automated systems and human review to monitor for fraudulent account activity, bonus abuse, money laundering patterns, and unauthorised access attempts. When suspicious activity is detected, relevant data may be reviewed by our security team and, where legally required, reported to appropriate authorities. This processing is necessary to protect both individual players and the integrity of the platform.
778b will never use your personal data to make fully automated decisions that have a significant legal or similarly significant effect on you without providing a means for you to request human review of that decision. If your account is suspended by an automated system, you have the right to request a manual review by contacting [email protected].
3 Data Sharing & Third Parties
778b does not sell your personal data to third parties. We share personal data only in the limited circumstances described below, and only to the extent necessary for the stated purpose.
3.1 Service Providers and Data Processors
We engage carefully selected third-party service providers who process personal data on our behalf under strict contractual data processing agreements. These providers are permitted to use your data only for the specific purpose for which it was shared and are prohibited from using it for their own commercial purposes. Current categories of service providers include:
- Payment Processors: bKash, Nagad, Rocket, Upay, Visa, and Mastercard network operators process the financial transaction data necessary to complete deposits and withdrawals.
- Identity Verification Providers: Third-party KYC and document verification platforms that validate identity documents and perform liveness checks during account verification.
- Game Software Providers: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and other studio partners receive session data necessary to operate their games within the 778b platform environment.
- Fraud Prevention Services: External databases and screening services used to identify accounts associated with known fraud, money laundering, or identity theft patterns.
- Cloud Infrastructure Providers: Hosting and database infrastructure providers who store platform data on secured servers under contractual data protection obligations.
3.2 Legal and Regulatory Disclosures
778b may disclose personal data to government authorities, law enforcement agencies, or financial regulators where required to do so by applicable law, a valid court order, or a legally binding regulatory request. In such cases, 778b will disclose only the minimum data necessary to comply with the specific legal obligation and will notify the affected player where legally permitted to do so.
3.3 Business Transfers
In the event that 778b is involved in a merger, acquisition, restructuring, or sale of all or part of its business assets, player data may be transferred to the successor entity as part of that transaction. Affected players will be notified by email prior to any such transfer, and the successor entity will be required to honour the terms of this Privacy Policy or provide players with the option to delete their accounts before the transfer takes effect.
No Data Sales: 778b strictly prohibits the sale, rental, or commercial exchange of player personal data to advertising networks, data brokers, or third-party marketers. If you ever receive unsolicited marketing claiming to originate from 778b, please report it to [email protected] — it is not from us.
4 Cookies & Tracking Technologies
The 778b platform uses cookies and similar client-side tracking technologies to ensure the platform functions correctly, maintain your logged-in session, remember your preferences, and gather aggregated analytics data that helps us understand and improve platform usage.
4.1 Types of Cookies Used
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Session management, authentication tokens, CSRF protection, load balancing | Session / up to 24 hours |
| Functional | Remembering language preference, responsible gaming display settings, last-used payment method | Up to 12 months |
| Analytics | Aggregated page-view counts, session duration, navigation paths — used to improve the platform | Up to 13 months |
| Security | Device fingerprinting for fraud detection, login anomaly detection | Up to 6 months |
4.2 Managing Your Cookie Preferences
Strictly necessary cookies cannot be disabled as they are required for the platform to function. For all other cookie categories, you can manage your preferences through your browser settings. Most modern browsers allow you to block or delete cookies — consult your browser's help documentation for specific instructions. Please note that disabling functional cookies may affect your platform experience, such as requiring you to re-enter preferences on each visit.
4.3 Do Not Track
778b respects browser-level Do Not Track (DNT) signals for analytics and non-essential tracking purposes. When a valid DNT signal is detected, 778b will limit tracking to strictly necessary and security cookies only. Strictly necessary cookies remain active regardless of DNT status, as they are essential for platform operation and player account security.
5 Data Security Measures
778b implements a multi-layered security architecture to protect player personal and financial data against unauthorised access, disclosure, alteration, and destruction. While no online platform can guarantee absolute security, 778b applies industry-leading practices appropriate to the sensitivity of the data we hold.
5.1 Technical Safeguards
- SSL/TLS Encryption: All data in transit between your browser or mobile device and 778b servers is encrypted using TLS 1.2 or higher. The 778b platform enforces HTTPS across all pages and API endpoints.
- Encrypted Data at Rest: Sensitive data fields — including KYC document files, payment method identifiers, and password hashes — are encrypted at rest using AES-256 or equivalent encryption standards.
- Password Security: Player passwords are never stored in plain text. 778b uses a strong, salted hashing algorithm to store password credentials. Players are encouraged to use unique, complex passwords and to enable two-factor authentication (2FA).
- Intrusion Detection: Automated systems monitor platform traffic in real time for signs of unauthorised access attempts, credential stuffing attacks, and other security anomalies.
5.2 Organisational Safeguards
- Access to personal data is restricted to 778b staff and authorised contractors who have a genuine operational need, in accordance with the principle of least privilege.
- All staff with access to personal data are subject to confidentiality obligations and receive regular training on data protection responsibilities.
- Security reviews and vulnerability assessments are conducted regularly to identify and address potential weaknesses in the platform infrastructure.
5.3 Data Breach Response
In the event of a personal data breach that poses a risk to player rights and freedoms, 778b will notify affected players by email within 72 hours of becoming aware of the breach, describing the nature of the incident, the categories and approximate number of records affected, the likely consequences, and the measures 778b has taken or intends to take to address it. Players are encouraged to contact [email protected] immediately if they suspect their 778b account has been compromised.
Your Role in Security: 778b's technical safeguards are strongest when paired with good player-side security hygiene. Use a unique password for your 778b account, enable 2FA, never share your login credentials, and always access the platform through the official URL https://778b.app. Bookmark it to avoid phishing sites.
6 Data Retention Policy
778b retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal, regulatory, and financial compliance obligations. The following retention periods apply as general guidelines:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years after closure | AML and financial compliance requirements |
| Financial Transaction Records | 7 years from transaction date | Financial record-keeping obligations |
| KYC Documents | Duration of account + 5 years after closure | Identity verification compliance |
| Customer Support Records | 3 years from last interaction | Dispute resolution and service quality |
| Analytics & Usage Data | Up to 13 months (anonymised thereafter) | Platform improvement — legitimate interest |
| Self-Exclusion Records | Minimum 7 years | Responsible gaming obligation |
When personal data is no longer required and its retention period has expired, 778b securely deletes or anonymises it in accordance with our internal data disposal procedures. Anonymised data — from which no individual can be identified — may be retained indefinitely for statistical analysis and platform research purposes.
7 Your Privacy Rights
As a registered 778b player, you have the following rights in relation to the personal data we hold about you. These rights can be exercised at any time by contacting the 778b data team at [email protected] with the subject line "Privacy Rights Request". We will acknowledge your request within 5 business days and respond in full within 30 days.
Request a copy of all personal data 778b holds about you, along with information on how it is being used.
Request correction of any inaccurate or incomplete personal data held in your 778b account profile.
Request deletion of your personal data where it is no longer necessary, subject to legal retention obligations.
Request that 778b restricts the processing of your personal data in certain defined circumstances.
Receive a copy of data you have provided to 778b in a structured, machine-readable format for transfer to another service.
Object to processing of your personal data for direct marketing purposes or where processing is based on legitimate interests.
Please note that some rights are subject to limitations where 778b is required to retain or process your data to meet legal obligations — for example, financial transaction records required under AML regulations cannot be deleted on request before the mandatory retention period has elapsed. Where a right cannot be fully exercised due to a legal obligation, 778b will explain the specific reason in its response to your request.
8 Policy Updates & Contact
8.1 Changes to This Privacy Policy
778b may update this Privacy Policy periodically to reflect changes in our data practices, legal obligations, or the services we offer. When material changes are made, registered players will be notified via the email address associated with their 778b account at least 7 days before the changes take effect. The updated policy will always be available at https://778b.app/privacy-policy with the effective date clearly stated at the top of the document.
Continued use of the 778b platform after a Privacy Policy update takes effect constitutes your acceptance of the revised terms. If you do not agree with the revised policy, you should cease using the platform and request account closure in accordance with the procedure described in our Terms & Conditions.
8.2 How to Contact Us About Privacy
For any questions, concerns, or requests relating to this Privacy Policy or 778b's data practices, please contact the 778b data team using the following details:
- Email: [email protected] (subject line: "Privacy Enquiry" or "Privacy Rights Request")
- Response Time: Acknowledgement within 5 Bangladesh Standard Time (BST, UTC+6) business days; full response within 30 calendar days
- Language: All privacy correspondence is handled in English
This Privacy Policy was last reviewed and updated in January 2026. It applies to all personal data collected by 778b in connection with the platform available at https://778b.app. The governing language of this document is English. For questions about your account, responsible gaming tools, or platform security, visit our FAQ page or contact our 24/7 support team.
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